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Sorry, folks. The position of Chief TikTok Officer has been filled. It’s only the latest example of how companies and their “ninjas” in the C-Suite are fashioning quirky job titles to distinguish both their corporate and personal brands on LinkedIn.
One study from advisory firm Pearl Meyer found that three in four companies, on average, assign job titles to their staff, but a quarter also give them “latitude in determining their external or working title." The important factor to consider, however, is that these clever branding techniques should primarily “convey authority and responsibility."